Blog 10: Senior Project Update

      So, the yearbook is well under way! After hours and hours and HOURS of working on our cover and endsheets, they are all turned in and complete. And, if I do say so myself, they look pretty lovely. 
      I have to say, my second interview with Mimi was awesome. In addition to that interview, she always helps so much when she comes to school and teaches my fellow editors and tells us everything that we don't know. And because of it, our book is going to be SO much better.
      I would post a picture of the cover, but I kind of want it to stay a surprise for when the book comes out. BUT! Here is the picture that yearbook is using on Facebook. The cover is along the same lines, including the color and the overall concept of the picture.

Blog 5b: Science Fair Proposal

        1. Topic: Yearbook

        2. Based on the budget of the yearbook, it's hard to create a book that has features that students want, while keeping it at a a price that they are willing to pay.

"Divide your total expenses by the number of books you plan to order to determine the 'real' cost of each book.

       Example:

       Total expenses - $35,600

       Total books - 800

       'Real' cost per copy - $44.50

Can you sell 800 copies at $45 each? If the price is too high, people might not buy the book. If the price it too low, you need to consider how you will make up the additional money you need to meet your expenses." ("Yearbook is a Business." You Better Know: Editor's Handbook. N.p.: Herff Jones, 2012. 66. Print.)

        3. If a school orders at least 500 copies and has over 200 pages, the school will generally have more money to spend on their yearbook.

        4. In the back of each yearbook, there is a spread (or in our case, a page) called the colophon. It lists the editors, what fonts were used, and also generally includes the amount of books ordered, and the overall cost of the whole production. As we share books with other schools when we meet with them at workshops, the yearbook classroom contains many books from a lot of different schools. I can pick a bunch from our collection, from all sorts of different areas, and put all of the numbers on a chart, and compare each school with another to see if my hypothesis is indeed correct.

        5. Social Science

YERDS FOR LIFE.

We're all witty and attractive. 

We know.

The yerds pictured above are some of the best people I've ever had the pleasure of becoming friends with. These are my editors, my yerds, my family. Food, Mean Girls, and stress are basically what define all of our relationships, and if you ask me, it's perfect. I certainly couldn't make this year happen on my own, and I wouldn't want any other yerds by my side. They're the Kady Heron to my Regina George.

So thank God for them.

Blog 9

"What is the most important aspect of creating a yearbook?"

I don't plan on changing my EQ this time around. There are so many answers to this question, it's insane. Let's list a few, shall we?

• consistent theme
• great photos
• witty copy
• solid desing
• awesome adviser
• a Herff Jones rep like Mimi Orth
• money (does that sound shallow?)
• capturing the story of the year as it pertains to the student body

Blog 8: Rough Draft of Presentation 1

Get pumped for my 10 Minute Presentation!

https://docs.google.com/document/d/1aqQizZe_YFJiS9brmZ7_gB-10gOkenKKja7k98Kp_Tc/edit

Blog 7: Independent Component 1 Plan Approval

         For my first independent component, I plan on completing the cover and endsheets of the yearbook. Our deadline to get these done is November 1st. The cover for our book is currently a rough draft of what the final is going to be, and the endsheets are somewhat complete, but aren't quite there yet. So, we still have a lot of work to do.

         We have already spent many, many hours working on this book. It will not be difficult to work for thirty more hours designing, and writing copy, and taking pictures for these two specific projects. In fact, we've already been toiling over them for at least half of that.

        In relation to my working EQ, these two things will provide a fantastic frame for the rest of the book to follow. When a reader opens the final book, they're going to see the front endsheet immediately after the cover. Likewise, the closing endsheet is the last thing that they will see. Needless to say, they are some pretty inportant pieces of the book, and I need to make sure that they are absolutely perfect. Therefore, they will help me piece together the rest of the book, and will help have my desired outcome.

Blog 6: Interview #2 Questions

Mimi Orth is a yearbook rockstar. For my second interview, I get to prove this. What might I ask her to prove that her yearbook knowledge is incredible? Simple.

1. How did you get in to yearbook?

2. Where does Herff Jones operate?

3. Explain exactly what it is that your job entails.

4. How many years have you been in this business? How has the craft changed in that amount of time?

5. Can you give me a brief history of Herff Jones?

Blog 4: Working EQ

        So, my official title in yearbook last year was Assistant Copy Editor. Technically, I wasn't even in entirely in charge of the copy in the book. Therefore, this year, it was a bit overwhelming knowing that I would have to walk in to class every Tuesday and Friday with a plan ready for the 86 minutes that we have yearbook, and lead the class. Now, since we have our research checks every week, I've read about 12 articles from my editor handbook.

        Oh my goodness.

        Let me tell you, this book is literally a gift from heaven. Not only does it have fantastic ideas for lesson plans, but it also has every little detail about yearbook that one may ever wonder about addressed at some point or another. As a result? Yearbook is running like a well oiled machine. If I do say so myself.

        Talking to Mimi last week was one of the best things I could have done to better my knowledge on yearbook. Hearing her talk about it as way more than just a high school yearbook helped me to realize that it's way more than a student publication; it's a work of art. People really don't appreciate how much work goes in to making a yearbook, but those spreads don't design themselves, and copy doesn't just appear...especially not GOOD copy. Mimi pointed out that it's really just like a magazine rather than a "simple" book. So, now I have an even bigger drive to make this year's book really phenomenal because it's so much bigger than everyone realizes.

        As far as the senior project goes, I think that being required to dive this far into studying yearbook has really helped me understand it so much more. To be honest, I think it has and will continue to make me an even better Editor in Chief. Don't get me wrong; that editor handbook I was talking about? I've already read the whole thing. But the fact that I'm now being forced to pick apart those articles has helped me grow as a yerd in leaps and bounds.

        The only part of this project that has baffled me is the science project. But really, that's only because of the fact that I haven't sat down with Melogno and really talked to her about what exactly it is about yearbook that I can turn in to a science project.

        Though my editor handbook may as well be an entity that I worship, I still want to know more about how to run a class effectively and how I can get the most from my staffers. I mean, I just met most of them two weeks ago. Therefore, Elissa Fultz (also known as the EiC for the 2011-2012 book) is the absolutely the most perfect person to talk to. The girl ran the elective almost flawlessly and produced a book that any school, anywhere would be thrilled with. 

        What do I want to get out of my senior project? Simple; an amazing yearbook. One with no typos or filler text. One where every dominant photo makes the reader relive that moment. Or even a book that can make someone smile.

        Good thing I'm not mushy or cheesy or anything.

Blog 5A: Problem Statement

        My senior topic is yearbook. Though one might think that most of the student population might want to buy a book every year to look back and laugh at dumb hairdo's in a few years, this is not the case; not enough students buy a book every year. If I can figure out why some students don't buy a copy, I can pass that information on to the editorial staff for next year to help them succeed.

        In addition to the sales of the yearbooks not being high enough, a lot of people seem to think that the money that we use to make the books just magically falls into my hands. Well, that's not exactly how it works. This year, we are having particular trouble with funds, and are doing our best to come up with creative ways to earn the amount of money that we need. Once we figure out the best method to fund raise, we can not only help our future books to succeed, but can provide new ideas to help other schools with their monetary troubles.

Blog 3: First Interview Preparation

        Mimi Orth is one of the most flawless women that I have ever met. Aside from the fact that her fashion sense is incredible, her hair is never out of place, and her shoes are inspirational, she loves yearbook. I mean, she loves it more than I do. She is the representative from Herff Jones (our publisher) that comes to our elective block every other week and tells us what looks awesome and what just needs to be thrown away and never thought about again. Therefore, I plan on interviewing her about the crazy life of a full time yerd.

        Though I encourage my staffers to always go in to an interview with prepared questions, by no means does that mean to me that they can't discuss other things, as well. Also, I have a confession to make...I've never actually sat down and written out questions before an interview. I know, I'm horrible. But since Mimi generally has a way of intimidating me, I guess that I should be more prepared. And what might I ask this wonderful woman that has invaluable yearbook information radiating off of her perfectly put together being?

        Probably something like this:

• What are three specific tips that you can give me about yearbook to make it so that my brain doesn't explode?
• How can I make it so that I feel confident that my staff is going to regularly turn in their assignments in on time (without using a contract)?
• Have you ever become tired of yearbook? How do you get beyond the stress and exhaustion to still create a beautiful spread?
• How did you get in to yearbook? What made you stay?
• How many schools do you go to? How does each school differ in terms of training strategies and classroom rules?
• What is your favorite part about yearbook?

        Really, I have a thousand and a half more questions that I would love to ask her, but I guess I'll save those for another interview.

        Oh! Now might be a good time to mention that Mimi also goes to my church and I've had a relationship with her for a lot longer than I've been on yearbook. She's always been a bit of a role model; you know, one of those people that is just really cool to you and you always kind of gawk over their awesomeness while trying not to look dumb? Well, that's Mimi for me. I'm really stoked about working a lot more with her, while hoping that some of her yearbook magic will rub off onto me.

Blog 2: Yearbook

I know. That came out  of the blue.

       Believe it or not, I'm going to be focusing on yearbook for my senior project. I have no choice, seeing that the EiC of the yearbook has to research it as their topic, but to me, it's much more than that.

       Yearbook has become my life. I'm a little bit more obsessed with it than any normal teenager should be, but it's the stress inducing details that come with the territory that I live for. Really, I wouldn't want to be focusing on anything else for my last year of high school.

       Though a majority of the next nine months of my life are going to be spent sitting in the corner of Strand's room, while angrily telling the freshmen who are unlucky enough to have his class during fourth block to stop talking so much, yearbook will really help me to become more involved in our school. Think about it: I will be picking apart bad copy that sophomores turn in about iFest, photoshopping underexposed pictures of winter formal, or tweaking a mod design over and over until it's just right. I'm going to be forced to attend every event, and stalk the other people that are there, too. And at the end of the year, most of our small iPoly family will be holding my product in their hands. As a yearbook staff, we capture the year, and turn it in to something beautiful so that everyone can relive it whenever they fancy.

        I really do pity any sorry soul that gets stuck with me as an interviewer. I like to think that I have a bubbly personality, but to most underclassmen, it really just comes off as scary. As I continue to perfect my interviewing skills, I will be talking to a LOT of iPolyians. Therefore, my communication skills will grow along with every question that I ask, and the conversation that follows.

        Like I've said previously, I don't feel like I know all of the answers; I still have huge amounts of information that I need to learn about yearbook. Trust me, I'm going to be hanging on to every word that Mimi says when she comes to check out our progress on our book (p.s. Mimi is our representative for Herff Jones, and she's fabulous. Once you see her shoes, you'll know). Working with Mimi is certainly going to teach me incredible amounts of invaluable information that I'm going to need in order to make this perfect book in my brain become a reality. As I learn from her, it will open my mind to realize that no, I'm not perfect, and I need to sometimes get over myself and listen to what other (wiser?) people might have to say. Consider my mind to have been opened.

        Though I can't say that I've become an expert when it comes to InDesign, I CAN say that I am able to successfully navigate the program. It's way harder than it might appear. Trust me. Aside from the fact that I can operate Microsoft Word and Paint, I have trouble with most other computer-y things (that's a technical term). But once you've sat at a computer for long enough with InDesign open, while you try to move those stupid little gray boxes with the 'text' tool, you learn a few things. Since a basic knowledge of running programs like Photoshop is essential, it is vital for me to reach out of my technological comfort zone, and learn how to do more than press CTRL Z.

      

Blog 1: Summer Mentorship Component

       So, I'm a yerd. Shocking, right? And for those who aren't aware of what this funny sounding word means, it simply smooshes the words 'yearbook' and 'nerd' together. Hence, yerd.

       Therefore, I spent five glorious days this summer at Cal State Long Beach in really (REALLY) close quarters with my editorial staff, at a camp for us yerds called Yearbooks At The Beach. And it's just what it sounds like; several hundred yearbook kids live at the college for a week, don't sleep, drink WAY too much coffee, and pull their hair out trying to come up with a theme that the yearbook gurus approve of. We woke up at 6:30 every morning to grab some breakfast, and then go to our individual classes. I took the EiC (Editor in Chief) 24/7 course, and learned how to not become a crazy, power hungry leader, but rather, one that staffers can approach. After those classes, we had master classes with everyone else. After THOSE classes, we had "free" time, and went back to our dorm to work on our theme packet for this year's upcoming book.

       I spent a total of 13 hours in my individual class, and 11 hours in master classes and working under the yearbook gods, making my total amount 24 hours. Just ask Mimi.

Contact Info:

Mimi Orth

morth@herffjones.com

(626)798-1680

     

       I walked away from this experience, armed with tons of mock spreads and massive amounts of knowledge about how to make my book perfect. But in no way do I feel like I have all the answers. For example:

• How do you know to STOP working on a spread; when do you know that it's done?
• What are some ways that we can make sure that everyone gets covered equally (I don't want some people to appear in the book 13 times, and some not to appear at all...it's happened.)?
• How do you deal with the negative comments that people give to you when the book comes out?
• How do I get people to stop complaining about the fact that a majority of our book is black and white?
• How do I break away from the same look that our book has always had?
• How can I motivate my staffers that couldn't care less about yearbook?
• How can we make sure that most of our books are going to sell?
• What are people looking for in the book? How can we make the same ideas look new?
• How can I stay sane, and keep my editorial staff sane, too?
• What is the best way to stay organized and make sure that all of our deadlines will get turned in on time?

       Not having the answers to these questions freaks me out. I can feel all of the eyes of the senior class on me every time I work on something yearbook related. The pressure might kill me, but I know now, after the grueling week at camp, that my editors have my back. Always. We all became super close; "we was like peas and carrots!" I feel much more confident going in to this school year with my seven new best friends cheering me on every step of the way. THAT is the most important thing that I walked away with...aside from our theme packet. Which basically outlines next year's book for us. I guess that's essential, too.

       I've always loved yearbook, and camp really sparked that passion even further. I knew what my senior project was going to be ever since Mr. Strand called me to inform me that I had been chosen to be the EiC. Now, I can't wait to get started on this book, and it is something that I truly think the student body is going to love, and open up again in a few years and say, "Yeah, I remember that. Oooh, look at how pretty this spread is. Emma made it." Or something along those lines.

And thus, begins my adventure of senior year and the 2012-2013 yearbook.